FACEBOOK MARKETING
FACEBOOK MARKETING
How to BUILD a Pipeline
“SO…You never have to worry about where New Agents or Clients come from!”
USE SOCIAL MEDIA TO BUILD!
…NOT FOR CONSUMPTION OR ENTERTAINMENT!
MOST OF US USE FACEBOOK
& SOCIAL MEDIA AS A “CONSUMER”!
We need to understand it as a MARKETING and BUILDING tool!
THINK ABOUT IT… “It’s where the people are”
In the U.S. there are 194.1 million users
That’s more than half of the U.S. population!
It is THE FASTEST & SIMPLEST way to reach people!
IMPORTANT FACTS!
People have their phones with them…everywhere they go!
Highest demographic using FB…age 25 - 34 (Best suited for our Business Model)
76% of Women use Facebook …compared to 59% men
Americans spend 2 hours & 24 minutes per day on Facebook
Facebook has 3 billion active users monthly
Note: (when marketing, make sure you are working with a US citizen)
100% Refferral Based
We are a Referral-based Business
(Facebook is our #1 source)
LOOK BELOW for WHY?
WHY?
Avg user has 155 friends
Who have a collective – 24,025 friends
Who have a collective – 3,723,875 friends
Who have a collective – 577,200,625 friends
Everyone you meet is 4 – 5 referrals from everyone on earth.
GIGANTIC!
LOOK!
WHERE TO START
Facebook Settings
Be sure your Facebook page is on "PROFESSIONAL SETTING"
(Google it! – if you can’t figure out)
Remove all political and/or religious views, incriminating photos and any foul language.
Remove PRIMERICA anywhere on your fb page. We love PRI, however...
Google might say something good or something bad, you can’t control it?
Once your FB page is ready to Post
Place a post on FB following the “Boards” instructions - Click HERE for Link to our BOARD
USE YOUR TRAINER FOR EFFICIENT USE OF BOARDS!
You will have people pm you or say "interested".
You immediately take them to FB Messenger. Tell them you will reply to their FB Messenger! Use only responses found on Boards when someone says interested.
Your first response is: "so we do financial . . . ."
Never answer any questions on your main post.
Never answer any questions on Messenger.
More How-to
You will send them a link to your free Calendly and they book a time with you.
You will see that booked time on your GOOGLE Calendar and that is where you can invite your Field trainer to your appointments by clicking on the edit button and then add guests.
You are all part of the PRESENTER Telegram channel where you will find the presentation, the script and helpful resources.
The post & Tag
Post on Facebook
ASK OTHERS TO SHARE YOUR POST
IMPORTANT:
Be sure you set your own page settings to review posts when someone tags you.
Otherwise, all your friends will see every person that puts a post out for you.
Review the post for anyone who posts for you to be sure it’s public, includes a picture and has you tagged.
How To Check Who Shared Your Post On Facebook
2 Minutes
ASK "New Interview's" to Post BEFORE Interview
Hey -------, we have an interview scheduled with you on ---------. Can you do me a favor? I'm looking to hire at least a few more people. Maybe you know a couple of people looking to make some extra money from home. If I sent you a Facebook post, could you put it on your feed making sure it's public and tagging me.
If anyone does ask you any questions, just direct them to ME (TRAINER) and have them PM ME (TRAINER) for details. You don't have to do anything else.
IMPORTANT! On the last line of the "actual post" be sure to fill in TRAINER's NAME on Blank!
"DON"T FORGET TO TAG ME in the TEXT!"
UTILIZE the BOARDS App
RUN THE PLAY!
Begin your Branding with
"The Play"
Use the 3rd party post, tag your trainer and they will get involved with the comments that can convert to potential future associates in your Agency.
Ask your 10 best Family and Facebook friends to share your post. Always have enough posts being shared to create & maintain your ACTIVITY funnel.
Remember: all they must do is share the post and you do all the work because you will be tagged in that post!
UTILIZE the BOARDS App
Your market is not just who you know...it is everyone they know & so on!
TIPS if someone has little engagement
Start engaging people who comment on your posts, and you start commenting on other’s posts by asking them a question.
Create high-quality, relevant content, actively engaging with your audience through comments and replies and participating in relevant groups and communities to expand your reach.
MORE TIPS if someone has little engagement
Respond to comments promptly, ask questions to spark conversations, build relationships with your followers.
Join groups and participate actively by sharing insightful content and engaging with other members.
(There are over 10 million active fb groups)
Utilize FB stories, lives and events to enhance your visibility and reach
Remember FB algorithms love pictures
FB GROUPS
ALWAYS be considerate and find ways to connect FIRST! NEVER join a group that you do not have a sincere interest in!
Take some time to get to know others in the group by commenting on posts!
Use our BOARDS when messaging so that you are using proper langauge & not getting in trouble.
Where can we go with all this?
Some what if’s…
What if a new associate posts and gets crickets?…
What if the New associate isn't comfortable with using their own Facebook page?...
What if our REP lacks activity?...
**** used in the right situations with the right people***
(always lean on Jim or Julie for advice)
LOOK TO NEXT PART BELOW...
Utilize INACTIVE Reps, PREVIOUS POSITIVE Reps, Clients and SILENT partner REPS to LEVERAGE and create activity by doing posts for the trainer, OR maybe the New Associate doesn’t have activity & NEEDS it!
These type of opportunities would only be used from the above circumstances with people that are proven that they are the right kind of person!
This will always be determined by several things…
•They own the product (not hypocrite)
•They attend 90 to 95% of all events (especially Tuesdays) without prompting!
•They are willing to work, and they have been sharing their schedule regularly!
•They want to be Full-Time quickly
*These are just some of the examples!
