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Our Story: A Journey of Faith, Family, and Unyielding Perseverance
Our Story: A Journey of Faith, Family, and Unyielding Perseverance
In the heart of Pewaukee, Wisconsin, Jim and Julie Martinson have woven a life of deep roots and unbreakable spirit for nearly three decades. United by faith, family, and a passion for serving others, they've turned challenges into triumphs, inspiring everyone around them.
Their family is at the core of it all. Proud parents to three incredible children—Nick, a Pewaukee High School graduate and former track coach now leading youth development at First Tee; Heather, a creative entrepreneur running her own beauty salon; and Grant, their youngest with Down syndrome, whose infectious joy lights up their world as a current Pewaukee student. Through every season, their home has been a beacon of love and support.
Jim's path began humbly in Brooklyn, Wisconsin. At just 9 years old, encouraged by his father, he sold garden seeds door-to-door. He grew a lawn-care business as a teen and later joined the family farm-equipment venture. But a pivotal discovery led them to a financial-education company, sparking a legacy of empowerment. For over 40 years, Jim has built and led a nationwide brokerage, mentoring leaders and teaching families timeless principles of financial freedom. Today, his organization supports over 200 associates, touching thousands of lives—and the company reaches millions across North America.
Deeply embedded in their community, Jim and Julie have mentored through Pewaukee High School's Insight Program, which Jim calls its most valuable offering for guiding young people toward purpose. As former President of the Pewaukee Scholarship Fund, Jim has awarded scholarships that open doors to brighter futures.
Yet, their greatest test came when both were diagnosed with cancer—at the same time. What could have shattered them became a profound story of resilience. Hand in hand, they faced treatments, leaned on their faith, and drew strength from each other and God's grace. Prayers turned fear into hope; uncertainty forged deeper gratitude. Emerging healed and transformed, their marriage grew stronger, their compassion deeper, and their purpose clearer than ever.
Through unwavering perseverance, Jim and Julie rose to become National Sales Directors, leading one of the company's most respected organizations. Their journey is a testament to consistency, character, and calling—proving that with faith and teamwork, dreams can be rekindled, families restored, and legacies built.
As Jim reflects: “This has been an amazing business for us. We’ve seen families restored, dreams rekindled, and legacies rewritten. Our goal is simple: to help others achieve freedom through faith, purpose, and financial wisdom.”
Join us in this ongoing story of hope and heart—because perseverance isn't just about enduring; it's about thriving together.
WE ARE PROUD OF OUR LEGACY AND WE WELCOME YOU TO OUR FAMILY!
THE MARTINSON'S
THIS BUSINESS WORKS!
Our current "Main Street Hero" Stats
As of: Nov. 2025
Total Face Amount within our Organization: $915,925,301.00
Total Death Claims PAID within our Organization: $36,955,951.00
Our Total Assets Under Management:
$272,589,745.00
- Scheduled Events
For the latest details on our meetings and Zoom sessions, always check the TT Calendar with links below.
OUR TEAM TENACIOUS CALENDAR
If you "CLICK" on the +Google Calendar button at bottom of the actual Calendar...it will automatically add/sync all events from our calendar to YOUR Google Calendar.
(When our calendar is "updated" yours will too!)
Meetings, Attendance & Big Events:
As you know...Meetings are not just "CRITICAL" to your SUCCESS here, but ESSENTIAL! They allow you to "Learn the system", "Leverage your Time", "Duplicate Success", "Excite and RE-Ignite your Existing Team", and "Model Participation"! The REALITY of our business is that it is BUILT on Meetings! It is CRITICAL to LEARNING the PROCESS!
TEAMWORK MAKES THE DREAM WORK!
At Team Tenacious YOUR level of SUCCESS WILL
be determined by YOUR level of COMMITMENT!
It is said that when attempting to lose weight with "Weight Watchers" that YOUR level of SUCCESS (in reaching your goal weight) will INCREASE by 70% with attendance of their "weekly meetings" and "weigh in's"! I think that is a HUGE CLUE! Do you know WHY? Because those that commit to THEMSELVES, to show up, be held to their own PRESET Standard AND have a large group of people, ENCOURAGING, CHALLENGING and that actually care about them, give you the HIGHEST chance to succeed! Meetings are like a RE-FUELING Station...a place to get RE-CHARGED and RE-IGNITED! We as humans NEED that!
Meetings also give us a chance to LEVERAGE our time! How? Because you've chosen to be SUCCESSFUL and you are already going to be "plugged in", they give you a chance to expose or re-expose people to "what we do"! What if you have 3 Teammates and 3 prospects at the meeting, just from your team? You have now LEVERAGED your time through 6 others! This is a way to help you go faster as they are learning while you are learning!
BIG EVENTS
I am not going to say that ANY meeting is mandatory...HOWEVER...If you truly want to succeed, you must treat them as MANDATORY to you WINNING! BIG EVENTS are where LIVES ARE CHANGED!!! You cannot miss a BIG EVENT! (Many are available on ZOOM-"LIVE" attendendence is better!) As soon as they are scheduled (See Calendar Tab on Left) make sure you are registered and clear your schedule to attend! I'll go so far as to say that without them your chance for success goes down tremendously! Being plugged into a BIG EVENT gives you the chance to ROCKET your SUCCESS! What a weekend of a BIG EVENT will do for you is take what would have taken you multiple years to learn and cram it in to a Fun-filled, Informative, Deep into the heart, power packed event. WHY? These events bring in the TOP Leaders from ALL over our company that are winning NOW! A place where LEARNING takes on a whole new meaning! This is a place where it goes from just learning it in your head and takes it into your heart! NEVER miss a BIG EVENT...they are always planned months in advance!
Team Tenacious
Mission Statement
"Developing leaders that realize their potential of being successful in business, by encouraging a learning, exciting environment and teaching the fundamentals; ultimately being the organization producing financially independent people who give back to their communities."
Team Tenacious
Constitution
"We the teammates of TEAM TENACIOUS agree to be entirely positive at all times, especially when we don’t feel like it. We will encourage others toward success by pushing people up. We will run our business in a compliant manner full of integrity, having zero tolerance for any unprofessional acts. We promise to develop our strengths and work on our weaknesses. We will incorporate self-improvement on a daily basis and we will have an atmosphere of unity and support of all teammates. We agree to fight through the end to accomplish the goals we set and the dreams we desire. As a team focused on growing; we will find the burning passion that moves each of us toward success and encourage others to achieve greatness. Abiding by our philosophy, “You don’t have to learn to be great, you just have to be reminded that you already are!”
Our Motto
"UNTIL"
TEAM PICTURE CAROUSELS
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